Corporates have a great market knowledge to identify business problems worth solving, while Start-ups have the agility to create fast and efficient solution to those problems.
Barefoot&Co proposes a unique and innovative co-creation model by creating Start-ups in Joint-Venture with Corporates.
The mission of our corporate sutdio is to professionalize the creation of Start-ups thanks to:
This set of tools, we provide it to Corporates that want to accelerate and decrease risk of their innovation projects
Barefoot has developed a unique methodology:
First we meet and discuss your Project to have a first grasp of the Problem you want
to solve, and the Solution you are trying to bring.
We conduct an iterative desk research where a dedicated team of entrepreneurs will
analyze your project, covering the following 8 key aspects:
We end this phase by providing you a complete report of this study and with a
presentation to your Executive Committee that will demonstrate the attractiveness and level of feasibility of the project
Scenario 1: Drop the project
Our feasibility study demonstrated the non-viability of the project, you now have all the needed information in your hands to stop wasting time and resources in an unattractive project
Scenario 2: Continue alone
You are not tied to Barefoot and are of course free to go with your project on your own
Scenario 3: Let’s go together
Barefoot demonstrates the viability of the project and is ready to co-invest with you in the creation of a Joint-Venture. We agree on the following legal aspects:
Signature of the Contractual Agreement
Definition of the Shareholders Agreement including the gradual shifting of Shares from Barefoot to the Corporate by means of call options
Appointment of the Startup’s Board Members
We recruit the best possible team thanks to our extensive network of entrepreneurs with a successful track record
We liberate the cash to invest with you in the new Venture
We incorporate the Venture as a Limited Liability Company. The new Venture will automatically benefit from the Studio’s resources:
All the Startups within Barefoot’s eco-system are deeply Lean-minded and working their way to finding the best Product/Market fit. With this philosophy in mind, and thanks to the pooled resources from the Studio, we can build MVPs in very short periods of time and without ever wasting resources.
On top of it, Barefoot’s experienced Executive Committee takes an active role in mentoring the Startups and bringing them the right advices at each stage of their lifecycle.
The biggest challenge for Startups is to find their first customers. With our model, our Ventures can easily overcome this difficulty thanks to:
«La proposition Corporate Venturing de Barefoot est un véritable win-win: nous restons au centre de l’innovation tout en bénéficiant de l’expertise entrepreneuriale et l'agilité d’un Startup Studio qui s’investit avec nous pour lancer de nouvelles solutions innovantes sur le marché grâce à des Startups externes à notre entreprise.»
Director of Innovation at RATP
«Barefoot est un vrai partenaire innovation pour le tissu entrepreneurial belge. Tant par leurs produits innovants répondant efficacement aux problématiques des entreprises belges, que par leur branche Corporate Venturing qui aide ces dernières à développer leur processus d’innovation pour rester compétitives. »